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Sunday 1 September 2013

The Latest SEO News After Panda And Penguin Updates

By Frederic Leblanc


After Google launched their algorithm updates, Panda and Penguin, Seo as we knew it before changed completely. Webmasters had been complaining that their sites lost ranking, were de-indexed as well as sandboxed. But you don't have to worry about that any longer, we'll explain the latest SEO news you need to know within this new era.

Latest SEO news revealed

The very first update was Google Panda, released in February, 2011. Google panda is in charge of detecting poorly written content, spun articles, keyword stuffed content material, and so on. Before Panda, webmasters usually used 1 post and even 40 differents versions of the same article for their links building campaign, this technique doesn't work any longer. The algorithm after this update is so powerful that it can recognize your article's topic by sorting out every feasible keyword, phrase you utilized in your article. Google is smart, if you have crappy content material, they'll notice, sooner or later they will.

This update is not that poor, actually the answer is fairly simple: hire a great writer, create the content material yourself, and write for individuals and not for the search engines.

And now we introduce to you, the true nightmare of all webmasters, Google Penguin update. This is the real deal, the update that ended a large number of web sites and punished millions. This bad boy is watching the methods you use for developing links for your website. No more Black Hat Search engine optimization, which implies that these "10,000 hyperlinks a day campaigns" are out of the game for great. Using Black Hat methods is totally forbidden now, all these automatic tools we utilized to make use of are now practically useless, there are individuals who nonetheless use it but now it has to be almost manual so there's no danger. Even Gray Hat methods are dead. In this latest SEO news, what Google is trying to achieve with this update is that Google wants to show high quality, relevant content to its customers so why would he rank your Overly-optimized, complete of irrelevant content website?

It is all about White Hat techniques now, and it should happen to be that way since the extremely beginning. The majority of the so called "SEO experts" had been actually scammers and what occurred to them now? They're out of the company. Prior to it was extremely lucrative to make a item (usually ebooks), produce a web site or landing web page and then run the HEAVIEST black hat campaign ever and rank it in a matter of months. All they cared was about the simple cash, not really caring about how guests benefited from it. Latest SEO news inside a nutshell (tips included)

Produce a top quality item or service about something you're passionate about. We want successful company that keeps the cash flowing for many years. In case your item is great enough, you'll get cash, don't rush it. Create a well-designed website to promote your product/service. Tip: include a weblog inside your site. Google loves new content material, and the very best way to add daily or weekly content material is via a blog in your website. Promote your web site the right way, White Hat methods only. Quit attempting to take shortcuts because in the lengthy run, they do much more harm than good..

That's it. Now you know precisely what to prevent and what to complete. You may also Google "Latest SEO news" for much more suggestions and good practices you can apply to your web site.




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