The Tortoise Website

The Tortoise Website
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Thursday 16 October 2014

Article Marketing Will Help You Build Your Site

By Margherita McGuinnes


Interesting and informative articles are a great way to pass along information about your products and business to prospective clients. When an article is relevant to the company's products and relevant to customers, they gain trust and new customers. The advice given here will assist you in your article marketing activities.

Inform your audience about your products in an EBook or an online manifesto. Address a certain issue in an informative and helpful way. Your goal is to get your audience to read through your book and enjoy it. Mention your products as something that might help people interested in what the book is about.

Use title tags correctly in every article. You must utilize keywords that are relevant to your website in the title tag. Also, it must describe the page distinctly from title tags found on different websites. Keep your articles simple. If you bury the useful information under a bunch of junk or technical jargon readers are going to move on to someone else. Worse, if you get a reputation for this you won't attract readers and people will avoid anything with your name on it in favor of others.

If you're an expert on a topic, let your readers know that up front. Readers are much more likely to take what you say seriously and invest their time into reading what you've written on the topic if you're an expert. Don't brag to them, but don't hide your experience either.

A great affiliate marketing tip is to make sure you're getting the most out of your referrals. Ideally, you should aim for twenty percent of the profits of any product sold. If you're offered less than that, you should hold off and wait for a better paying commission.

Be personable and friendly in everything you do. Throughout your article, you should always allow your personality to shine through, but do not forget to do this in other forms of communication as well. You should always have the same styles for articles, blog descriptions, comments, emails, and anything else involving another person.

It's a good idea to mix up the kinds of articles you write so you have a variety to choose from. Don't just write "Q&A"? pieces or "how to" guides. Alternate these styles, or throw in a "top 10" list. Rotate through the different types, and see which are attracting the most attention.

While articles that will be used for marketing certainly have target word counts, don't worry about them when you're working on the first draft. Authors often have a good idea of how long an article needs to be to be effective and get the point across. Take the time to edit your articles to get rid of any unnecessary sentences so your article is shorter.

In summary, article marketing can help you grow your business. All that is needed is to create relevant articles. Potential customers can read your article and purchase related services or products. Utilize the tips you've read here to help you take advantage of writing articles to gain new customers.




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