The Tortoise Website

The Tortoise Website
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Saturday 4 October 2014

Article Marketing Advice For The New Marketer

By Bettina Binnie


Article marketing is a popular way of hosting articles that contain high-quality keywords on article websites which will link the content. This has proven effective for website promotion. You will learn concepts concerning the syndication of articles as well as article marketing.

Make sure that your website is user friendly. If people can't figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.

If your web page lets visitors make comments, it is important to implement a "no follow" attribute. Whenever a user leaves comment spam (links to unwanted sites), web crawlers will be notified by the "no follow" attribute and not follow that link. That way, you will not link to spam that can harm your site's reputation.

Put big effort into your first paragraph. Readers and search engines alike believe that the first paragraph of your article is the most important one. Including the best information in this section is a good way to grab their attention. However, ensure you do not tell everything in the first paragraph. It is important to hook them on your content until they get to the very end.

Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you've written, and all the places your articles can be found. This is especially helpful for creating a portfolio.

Consider 600 words as an absolute hard ceiling for articles written for article marketing use. The whole style of online articles is dictated by the abbreviated attention span of the online reader, and overall length is no different. If 600 words is insufficient for the subject of an article, its focus probably needs to be narrowed down.

Put your article on your site first, wait for it to be indexed by search engines, and then submit it to directories. Due to this, your article will be indexed in search engines and have added traffic to it thanks to the other articles.

Pick a topic for your article that focuses on how to help people. Answering questions, trying to solve problems or writing a "how-to" about something, can show others that you are knowledgeable in your industry. People will want to reach out to you and learn more about you, if they feel you can help them.

As explained in the beginning of the article, the concept of article marketing is really just another way to market your website and bring increased recognition and traffic your way. Traditional advertising and marketing methods can be ineffective when used on the internet and new marketing methods are being created. You can use this information to get the most out of your advertising and marketing efforts.




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