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Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Wednesday, 3 July 2013

Why Switch To Brochure Printing That Is Eco Friendly

By Myrtle Cash


Trying to build a prolific business while keeping the environment highly protected is a darn tricky task to attend to. Successful marketing requires not only a great deal of highly compelling pitches and aggressive image promotion. This entails a bunch of good quality paper and printing supplies that may wreak havoc on the perishing ecosystem. Imagine how many trees will be cut just to produce world-class quality paper. It is surely painful those enormous sycamore trees sentenced to death for this cause. So an entrepreneur and an environmental advocate, try to seek out supplies for brochure printing that is eco friendly.

Environmentally-friendly printing is much more than being eco conscious. Seeing how important your product brochures are to your business, you have to integrate something that is rather environmentally sustainable alternative than a too low-cost option. The materials that you use might not have direct impacts on the venture if your enterprise does not really concern the brochure printing industry, but at least you can absolutely protect the people working for you from harsh consequential damages on the environment.

Your brochure making practice directly affects your environmental stewardship. Everyone has a great role in protecting the planet not from alien invasion but from massive destruction initiated by its own inhabitants. While recycling is a key to reducing the landfills, why not do the same in this issue as well?

As an important marketing element, a brochure should not just speak about the endorsed product. This should also awaken the readers' minds about the relevance of an environmentally acceptable process of doing things. Never say your company has nothing to do with all the distributed printed materials because you are never that one who produce such stuff. You are equally accountable as the printer you are commissioning this task with.

You should be keen on singling out the right printer. Be ascertain about its strict compliance with the socio-economic regulations as well as the environmental standards. The Forest Stewardship Council has identified the necessary procedures and you could easily find a good company through employing its help.

The FSC can locate printers with chain of custody certifications that assure all products have safely passed these standards. The post-consumer recycled fiber is not always a good option. You can never just say it safe if you have no idea about the chemicals being used during the recycling process.

Inks as well as coatings can be hazardous. An eco-conscious printing employs vegetable-based inks like those that are extracted from castor, canola and soy. These have low VOCs.

Vegetable-based inks can produce excellent quality images easily eliminated upon paper recycling. Water-based aqueous coatings provide great gloss finish and can be more environmentally-friendly than the UV coatings. Also, the organic neutralizing solutions these comprise can never contaminate the groundwater and soils.

Brochure printing that is eco friendly never only eliminates wastes. This also needs less energy during recycling which, therefore, leads to low energy consumption. So, look for an FSC accredited printer now and switch to what is ideal.




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