If you want to offer writing services to other internet marketers, one of the most important components you'll need is some samples of your writing. People will want to see what kind of writing you've done in the past, what topics you've written about and just how good it actually is. The best way to offer these samples is through a portfolio website.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. Ideally, you should provide several different types of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
In other words, offer examples of all the types of writing that you do.
You can come up with this example content in a couple of ways. The most obvious is to simply create some fresh content specifically for your portfolio site.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. This can be an excellent source of examples since it's actual client work, but you need to be absolutely sure to get the client's permission before you do this. If they turn you down to use their content as a sample, don't do it.
Web content like articles and blog posts can be posted straight to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Presentation is part of the package, even if people are just interested in your writing.
If your samples look a lot nicer than your competition's, which one do you think the customer is more likely to choose? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
Most people think of photography or web design when they think of a portfolio site, but it works equally well for writing. Your portfolio we site should have enough examples to give your potential customers a good idea of your ability. Ideally, you should provide several different types of content:
1. Articles 2. Blog posts 3. Short reports 4. eBooks 5. Longer training courses
In other words, offer examples of all the types of writing that you do.
You can come up with this example content in a couple of ways. The most obvious is to simply create some fresh content specifically for your portfolio site.
If you want to kill two birds with one stone, write about topics that would be of interest to the people who visit your portfolio. This will not only work as an example of your writing, it can also help to generate more traffic to your website through the search engines, and more potential customers in the process.
Another way to generate samples for your portfolio is to use some of the work you've done for past clients. This can be an excellent source of examples since it's actual client work, but you need to be absolutely sure to get the client's permission before you do this. If they turn you down to use their content as a sample, don't do it.
Web content like articles and blog posts can be posted straight to your portfolio site. But if you're dealing with longer content like ebooks or reports, it's usually easier for your potential customers to review it in PDF format.
Part of the reason is this gives you more opportunity to show off your content, maybe by adding some attractive graphics and other design cues. Presentation is part of the package, even if people are just interested in your writing.
If your samples look a lot nicer than your competition's, which one do you think the customer is more likely to choose? If your competitor's writing is roughly equivalent to yours, the nicer design is probably going to win the project.
About the Author:
Discover more marketing secrets from the Online Marketing Maven Marenda Taylor and It Works Distributor.
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