If you want to make money by writing for other people, there's a big roadblock that you're going to face - cheap writers. You'll be faces with writers who seriously under-value their work as well as others who live in countries with much lower cost-of-living. If you want to charge what your writing is worth, you're going to wind up face-to-face with this competition. Let's look at some ways that you can make this a non-issue.
The important factor in competing with these cheap writers is to sell your clients on why they should choose you instead. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One effective way of competing is to specialize in particular niches or even on certain topics within that niche. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
Having worked with some well-known marketers in the past can also add social proof to the process. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
The important factor in competing with these cheap writers is to sell your clients on why they should choose you instead. In other words, you need a USP or Unique Selling Proposition.
If you can give people a good enough reason to work with you over those cheaper writers, the cost wont be an issue. It's a matter of proving that they get their money's worth with you, due to the extra value you provide.
One effective way of competing is to specialize in particular niches or even on certain topics within that niche. You can sell your writing as being created by an expert if you know quite a bit about the topic, especially if it's a niche that's popular among internet marketers.
This might not be enough to get people who are building websites in all kinds of different niches to work with you, but they're really not your ideal clients anyway in many cases. The ideal clients are ones that need content on an ongoing basis. Once you work with them once and show them your value, they'll often keep returning for more.
Having plenty of writing samples for your potential clients to review is another important factor in competing with cheap writers. You should have a portfolio website no matter what, but if you can point them to some of your work in other places that can also help.
Having worked with some well-known marketers in the past can also add social proof to the process. If you can refer potential clients to an example of your writing on a well-known blog or website, it's going to hold more weight than if it was on some random site.
You can also offer special introductory pricing, especially if you're new, so people can see how good you really are.
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