The Tortoise Website

The Tortoise Website
Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Wednesday 24 January 2018

Why Content Marketing Matters To Long Island SEO Agencies

By Rob Sutter


Content marketing, for those not in the know, is a type of marketing that focuses on content to drive attention and engagement alike. While this method often relates to written content, virtually anything can be used to fulfill the same purpose. With that said, content marketing holds a tremendous amount of importance, especially to advertising and Long Island SEO agencies alike. Here are a few reasons why this form of marketing matters so much.

Content marketing is important, but what many people don't know is that it encompasses various types of content as well. Long Island SEO agencies know that written work like press releases and blog posts hold weight, but they aren't the only examples. Audio and visual examples like podcasts and YouTube videos fall under this umbrella, too. They have to be well-made, though, which is where efforts from reputable authorities like fishbat.com come into play.

Beyond the types of material included in content marketing efforts, it's important to discuss content management systems. One of the reasons why a business owner should use a CMS is that it can save them time. A CMS is adept at sharing and disseminating content on a routine basis, meaning that the owner won't have to worry about doing so manually. There are many examples of content management systems, WordPress being perhaps the most well-known.

For those that are curious about the impact of content marketing, as they say, the proof is in the puddle. One of the best examples is Denny's, which has its own Tumblr account. Instead of the account in question being used solely to push products, it functions like a normal account, interacting with other users. It has also responded to said users in funny ways, drawing more attention to it as well. Denny's social media expertise is definitely something to behold.

As you can see, there is quite a bit to know about content marketing. There's much more to learn, though, and your local Long Island SEO specialist will be able to tell you everything you need to know. Furthermore, they can implement content marketing services of their own, meaning that business owners will see greater engagement, heightened traffic, and increased sales. When the right strategy is implemented, results will become apparent.




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