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Saturday 12 April 2014

Reasons To Use Brochure Printing That Is Eco Friendly

By Anita Ortega


Many people do not realize they can boost the image of their business at the same time as showing commitment to environmental protection. More printers are opting for environmentally friendly options today as technology advances and it becomes more feasible to do so. When you choose brochure printing that is eco friendly you do not have to sacrifice quality.

Brochures may be designed in-house by businesses and then printed or businesses may make use of the design services offered by printers. It often helps to have the input of an experienced graphic designer when it comes to color and other details such as the type of folds to be used. The most impact often comes from the smallest details.

In selecting a printer, experience counts and in a case where you want to contribute towards protecting the environment it is best to select one with environmental certification. There are many businesses taking advantage of the trend towards going green today and you do not want to settle for an inferior product. Printers use different machines too and it is important to find out what presses and folding equipment is used, for example, and whether they are capable of producing exactly what you require with regard to color, size and quantity.

Many printers have online websites and it is easy to compare what is offered. The whole process can be completed online, from getting a quotation to receiving the finished product. The logistics of distributing material is a job in itself, and some companies offer in-house mailing services so your brochures can reach clients looking just as good as they do when they leave the presses.

Companies offer different percentages of recycling when it comes to paper. You can opt for stock made of 100 percent recycled material but there are other choices available too. You will have to decide what look you are going for and what finish best suits this. A glossy finish gives good resolution with sharp images whereas a textured paper offers an unsophisticated, natural feel.

Petroleum-based inks are being substituted today with those which are vegetable-based. These vegetable-based oils, such as soy and canola, are non-toxic. Cleaning is much easier and inks can even be re-used.

Cost is always a vital factor for any business and the switch to environmentally friendly practices has to be viable financially. Fortunately, as demand grows, prices are becoming more competitive. The costs involved may still be somewhat higher than conventional processes but many people feel this is worthwhile. They are looking at cutting down the carbon footprint of their business, a factor that is becoming increasingly important today.

Choosing to have brochures printed by an environmentally friendly printer means that you can make your contribution to the green effort and market your business effectively at the same time. There is no reason to sacrifice quality to do so if the right printer is chosen. Recycled paper and vegetable-based inks are no longer inferior to conventional materials. You can expect the best and your current and prospective customers are sure to be impressed.




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