The Tortoise Website

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Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Friday, 11 April 2014

What Are The Benefits Of Using A Sustainable Digital Printing?

By Anita Ortega


Businesses need to use eco-friendly print methods which lower wastes, pollutants, and harmful chemicals. As much as businesses want to use print methods that are cost effective, they also need to evaluate how well they are contributing to environmental care. You can start your environmental practices by utilizing sustainable digital printing techniques which do not produce a lot of wastes in ink and paper or other print materials.

Most of the brochure, flyers, or booklets would look correct and uniform with lithographs but there would be some handful variations seen in the finished prints. If you printed about 500 copies, you probably notice some did not come out correctly. Customers can pinpoint those small errors you see on your posters, flyers, or brochures and they do not reflect a good image for your business.

While text that runs off page might not make a big difference in your sales and loss of customers, it could pose psychological differences. Such mistakes can allow customers to have a second thought about your products and services. But this is what you do not want to experience. When you print your materials, they need to grab the attention of readers and influence them to make a buying decision.

However, these are wastes that can be eliminated. In addition, the inks used in those traditional print presses are not eco-friendly. They contain toxins that can harm people and the environment. The use of hardcopy promotional materials is something that businesses cannot do without even with the introduction of online and internet marketing platforms.

One difficult thing about prints is to make changes especially is you are using those old techniques. No matter how careful you are in designing posters and other print materials, you will not miss one or two errors. It could be a misspelled word or a poorly matched image and text. When you use the lithographic types of prints, the designs are final and not easy to change.

In addition, when the prints expire, they are dumped in the environment and those chemicals continue being released to the surrounding. Considering the amount of prints which businesses make and the disposal procedures of the materials, it is quite worrying that they could contribute to environmental degradation. Sustainable print methods are those which are cost effective as well as offer environmental care.

Not all print presses are of the same standard and quality, while some will offer good quality prints, some can be daunting. It is essential to do your research to determine which press offers the right prints. The older techniques may not produce the effects you need in prints. Remember the materials you are producing say something about your business.

An unwelcomed word proposition on text because you did not have a serious graphic design department could make things difficult for. While you could decide the prints to go out with such errors, on the other hand, they create a bad impression. This is why you have to use reliable print methods like the digitized press.




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