The Tortoise Website

The Tortoise Website
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Sunday, 27 October 2013

Award Winning Authors In Today's World

By Kelly Wood


The ability to manipulate the written word in such a manner that it becomes a valuable commodity is a talent well sought after by writers around the world. Each dream of the day when they will step onto a stage to accept a coveted award. This proves that they have got to the stage where they are recognized as having made a valuable contribution to the world. Award winning authors have made their mark on the pages of world history. They have been able to keep pace with the dramatic and often controversial changes that society has undergone. In doing so they have secured their success and livelihood.

Those who look on at the life of an accomplished writer from the outside may think it is all as simple as it appears to be. This is not so however and many such onlookers may be surprised to learn that those writers who have met success have done so through a good balance of planning and talent. Critical to their success is due consideration for the target audience as well as savvy marketing strategies.

Traditional writers typically had the assistance of experts like editing and publishing personnel. A team comprising these experts would be responsible for ensuring that the work made it to the shelves of book stores in the best possible quality. They would also help to market the product through events such as book signings.

Marketing through modern technology is the way to go for authors who are pushing for global recognition. Social media sites can be used to promote new and older works and reach a wider target audience. Additionally, a blog goes a long way in garnering more support for an author's work.

Today, blogs and social media platforms are used to promote different books and literary works. Through a blog, an author can maintain touch with the fan base. They may even be able to garner support for another work or a fellow writer. Sometimes blog subscribers are able to guide writers into honing their craft in such a way that their success becomes even more pronounced over time.

Self publishing is another great option that is available to today's writers. Many writers are now converting their literary work into e-books (or electronic books). These are soft copies of the work that can be sold online for those who prefer to read using one of a number of hand held gadgets that facilitate this. The formatting of the book as well as other elements such as the cover and illustrations, can all be handled via the internet.

Of course working online does not necessarily mean that the publishers and editors are obsolete. Many writers still rely on these experts to get their work, even in the electronic format, ready for the world. Today's editors and publishers must therefore be aware of the many web-based opportunities that can be used to promote and market a book.

Undoubtedly, those writers who have attained world class fame are enjoying the fruits of their labor. Those who aspire to reach the heights attained by the world's award winning authors should look to technology. They should ensure that they are ready to present their literary art to the world in a format that will be recognized by the world.




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