One of the most popular moves in the business world, particularly entertainment, is the creation of original content. Anyone that's a fan of Netflix or Amazon Prime, just to name a few examples, will agree. Did you know, though, that LinkedIn might be making its own push into original content soon? For those that don't know the details, here are just a few of the most important ones, courtesy of your local Long Island advertising agency.
Jeff Weiner, the CEO of LinkedIn, spoke at the Information Subscriber's Summit in San Francisco, with content being one of the main talking points. Weiner said that while there are no plans to currently buy video content, it's an idea that the company is open to. He said that shows like ABC's "Shark Tank" could fare well on the platform. Anyone that read this might assume that this is just one example of the content that LinkedIn users want.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
Jeff Weiner, the CEO of LinkedIn, spoke at the Information Subscriber's Summit in San Francisco, with content being one of the main talking points. Weiner said that while there are no plans to currently buy video content, it's an idea that the company is open to. He said that shows like ABC's "Shark Tank" could fare well on the platform. Anyone that read this might assume that this is just one example of the content that LinkedIn users want.
This wouldn't be the first time that LinkedIn dabbled in video, as the social network in question allowed videos to post videos in August. Such a move makes sense, as this would allow people to get more out of LinkedIn, thereby increasing engagement in the long term. When there is more value to be had on a site, it would make sense for users to stick around. In short, the move to original video content would make perfect sense.
If you were to ask Long Island advertising agencies about original content, they would be able to attest to its value. In recent years, Netflix has been able to define itself by the programs that can't be seen anywhere else. "Daredevil," "Stranger Things" and "GLOW" have become some of the more popular shows that the aforementioned streaming service brought to the masses. According to companies like fishbat, if content performs, the places that distribute it benefit.
As stated earlier, LinkedIn stated that there are no plans to move into original content at this time. Nonetheless, it's easy to see why such a concept would be intriguing to some. For LinkedIn, investing in this type of content could add another layer to the professional social media network, not to mention increase engagement moving forward. If this idea was brought to fruition, it would be interesting to see its development over time.
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