The Tortoise Website

The Tortoise Website
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Friday 13 December 2013

Are You Lost About Article Promotion? Check Out These Tips!

By Stavros Georgiadis


No matter what you think you might know when it comes to article advertising, you're bound to have overlooked something. Even if it's just a small piece of information, it could be causing a negative effect on your traffic. Read through this entire article, and then keep in mind all the great tactics you'll learn.

Freebies are great to use. Freebies will attract new and existing customers and allow them to feel that they are getting more for the money that they have spent and will likely come back for more. In addition, try using freebies to get people to see your logo. This is a good way to advertise your product to the public. Always keep this in mind when choosing the right freebie to give away.

Your email communications should include a great deal of content. You don't want to be branded as a spammer. This will lose you present and future customers and may actually get you into legal trouble. Make sure your emails have relevant content and help attract customers to your site rather than annoy them with junk. You could lose subscribers, and then, of course, potential customers.

What kinds of ads interest your audience? Post new articles on a frequent basis. You'll have to do some experimenting, but in the end, it will be worth it.

Your article should make your visitors go on to the next step in the process. Most readers know that one article can't provide all the answers, even if it claims to give the answer in a few steps. Before you begin writing your article, plan out what you think your readers should do after reading it. Write your article with that in mind, and lead them to your profit center by implying that there is something there for them.

Take the time to consider outsourcing your articles. If you don't have the inclination, time or skill to write articles, you can hire a writer to do it for you. Although outsourcing content creation can be expensive, you need to remember that your time is also worth money and that professionally written articles can dramatically increase the amount of traffic your website receives.

Let readers comment or ask them to send you feedback. People like to feel useful and feel like they have a say in things. Allowing them to provide feedback makes them feel important. They will like it, but you will get ideas of ways to better your marketing specifically to your readers.

Provide your article's audience with relevant and useful content. You need to give every customer something valuable in your article. If they enjoy your articles, they will come back.

Make your articles lead readers to a next step. Readers are going to read several articles to get as much information as possible. Before you begin writing an article, be clear about what the call-to-action for readers will be. Build this step into the body of your article and direct them into a sales funnel.

Articles will end up on many different sites as your article syndication strategies expand. This is a good thing, so long as each article has working links that take users to your website. Working links increase the SEO rankings and attract new visitors. Broken or missing links completely eliminate these benefits. Did you learn anything new about article syndication? We bet you did. No one knows everything there is to know about article promotion. Use the techniques from this article to help you utilize article advertising in your business. Your business can expand greatly in the future if your foundation is strong.




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