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Sunday 7 April 2013

Women, Their Reasons for Gun Ownership, and What That Means for Your Business

By Maria M. Moller


Nearly 9 million firearm background checks were filed in the United States from January 2012 through the end of June 2012, according to the FBI's National Instant Criminal Background Check System (NICS). A topic discussed in many articles is the increase of women pursuing gun ownership. In fact, 43% of women report personally owning a gun in 2011, as compared to only 13% in 2005 (Saad; Carroll). With more women owning guns and more women interested in firearms in general, it is important that a gun store intentionally market to women, ensuring that they feel welcome and safe in what is traditionally a male dominated industry (Bestul; McCombie). Women have different views on and reasons for owning firearms. The following article will outline two of these views and potential marketing techniques for those ideals.

One very common reason for owning a gun is self-defense. Women who desire a gun for this reason may have varying levels of experience with firearms. For instance, it may be that she intends to buy the gun, place it unloaded in a closet and forget about it. She does not intend or expect to have to use it, but it provides a sense of peace by having it. At the same time, she is apprehensive and unprepared to ever use the weapon. It could be, on the other hand, that the woman who is looking to purchase is fairly familiar with guns, having grown up around them. She is fairly comfortable shooting the gun. On occasion she may practice shooting, but this is usually more to make sure the gun still works than to improve her skill (Blair). This woman is looking for a gun that functions easily and has low maintenance requirements. A woman with this view is likely already looking for a firearm; she just needs a reason to come to your business.

These safes also have to be battery powered, so in the rare circumstance that things get really bad, and batteries or power aren't available, you can't get to your gun if you need it. The V-Line has a simple 5 button and knob mechanical opening system that is both simple and reliable. You will never have to worry about battery levels, or if the electronics have a bug or glitch.

I prefer revolvers for home defense, as a home protection weapon will be stored loaded for an extended period of time. This is because they have fewer moving parts, which in turns makes them less sensitive to a lack of cleaning and maintenance than semi-automatics. I also recommend them for someone who is not going to train as intensively as recommended because this type of handgun has fewer functions to remember. In order to manipulate a revolver, one only has to operate the trigger and the cylinder release, whereas a semi-automatic pistol generally has a trigger, a magazine release, a slide lock, and at least one safety lever.

Styles.V-Line makes two main styles of pistol safes; the standard, top-opening one, and the hide-away or under mounted one. I own the standard, top-opening version, but have heard that both styles are absolutely great. You will have to pick the one that fits your situation the best. In the future, I will definitely be buying at least one under mounted safe.

Also, stay knowledgeable and up to date on what firearms and accessories are helpful for women, and avoid anything that is just a gimmick. Ultimately, the prudent gun store business owner will be sure to treat all customers equally and with respect, regardless of any perceived attributes. In so doing, all persons will feel welcome in your store, increasing the potential customer base for your business.

Learning tactics designed for self defense for women is important for every woman, especially for those who live alone or venture out by themselves on a regular basis. There are many crimes that more commonly happen to women, such as rape, domestic violence, purse snatching, stalking, carjacking, threats, and crimes against children in their protection, and women need to have tools at their disposal to protect themselves and not just give up or give in to their attackers.

One of the most important means of self defense for women is prevention. Women must protect themselves by knowing their surroundings, being ever vigilant, avoiding being in unpopulated or poorly lit places alone.However, when prevention fails, sometimes the only way to survive is to fight back. Self defense techniques can help you fight off an attacker and help you protect yourself, because it is your right as a woman to do so.Here are some great ways that women can protect themselves from attackers:Limit time and exposure in undesirable situations such as dark streets, secluded parks, and other places that attackers may take advantage of a lack of people and low visibility.Get a large dog to walk with you or live with you for extra protection and to warn you if someone is near your home.Always go places with a group or with a buddy, or at the very least let someone know where you are going

Avoid off-brand and chippo priced guns. Remember the saying: You get what you pay for. The suggestion is to stick with S&W, Colt or Ruger. If you really need a handgun, you want one that goes bang when you pull the trigger. I think the Lady Smiths are the same as the other "J" frames, with a bit of extra engraving and for a bit more money, of course. Rossi makes good firearms too, which will cost less the S&Ws, Rugers, Colts, etc.

The semi-auto type of firearm is very well represented in the world of guns. Because of this sales popularity, there are many different functions and characteristics. Comparing this is like comparing pickup trucks to cars. There are many brands of pickups (revolvers), but generally they all are basically the same. In the car (semi-autos) world, they have sedans, sports cars, wagons, convertibles, limousines, economy class, and luxury designs. You can buy a vehicle or a firearm based solely upon an arbitrary reason such as looks, popularity, or what the marketing hype in a gun magazine tells you. You may also buy a tool such as this by deciding your needs and weighing your options.




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