The Tortoise Website

The Tortoise Website
Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Saturday 20 April 2019

B2b Creative Blog Writing And Where To Start

By Cynthia Lewis


There are many different types of blog writing, from personal blogs to business ones, but they all have one thing in common and that is that they are all read by humans. Always remember that whoever is reading the article, whether it is a CEO or a bored teenager, they are all people. So whether you are focusing on b2b creative blog writing or travel writing, always focus on the reader.

Think about your own experience when you are reading blogs. Do you prefer it when they are written in the first person and have a little personality in them? Business articles used to be more detached and professional in tone, but people are increasingly finding that the individual prefers to feel like they are reading work from a real person.

How do you find your inspiration? Do you go walking and let the world around you inspire your articles? Or do you curl up with a good book or your laptop and let other people's writing inspire your work? Whatever method works for you is valid, regardless of what other people think. Embrace the inspiration and let it take you wherever it wants to take you.

Reading is essential for all good writers and if you have ever read the work of a writer who doesn't read, you know it straight away. Not only does it improve vocabulary, grammar and spelling, but it also helps writers to hone their own styles. You will be learning about writing without even realising it. So make sure what you are reading is good quality.

Keeping an eye on the competition will let you know what you are up against and might even teach you a few things about what to avoid. Be careful not to use it for inspiration too much, by copying topics or rewriting their articles. Keeping updated on what topics are popular is a good idea, but by the time other people have published their articles, it is usually too late for you to do the same.

Spend as much time as you can practising. Some writers find that keeping a diary is a good way to practise, even if no one ever reads the work, it is a good idea to practise the transfer of thought and feeling onto the page. You might not notice the difference it is making to your work and personal style, but over time it will make you faster and more creative.

Getting out and about is a wonderful way to get inspired and clear your head. Whether you have writer's block or you just need a bit of a break before reading your article, getting out into the fresh air will allow you to focus your mind on other things, so when you come back to the page you are better able to focus and improve your work.

It doesn't matter whether you struggle with every sentence you write or whether it comes easily, flowing from your fingers onto the page. What matters is the effort and thought that you put into each article, because even the best writers know that this shows through in the work, and no one wants to read an article that someone didn't care about writing.




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