If you're looking for a way to earn some extra income and enjoy writing, you might be able to generate copy for business websites and blogs working from the comfort of your kitchen table or bedroom. If you have some experience, and some clients, you might expand your base by marketing your talents as a natural health copywriter. Before you can be successful though, you have to find out what motivates the people who prefer supplements to prescription drugs.
First you have to figure out who these consumers are. You may have to dig into the demographics to do the research. It could be that there are multiple profiles who are interested in these products for a variety of different reasons.
You should check out blogs to find out why people believe in the supplements they take and how they think the supplements make them healthier. If you have a business client in the market, he may have conducted surveys already. If he will share the results with you, you will get a lot of good information from them.
Good copy is always conversational. You have to write the way you talk to friends and colleagues. The language needs to be straightforward and easy to understand. You don't want to sound preachy or superior. Good writers break the rules of sentence structure all the time. You can do this, without abandoning good grammar, in a way that gets your point across.
You need to know how the target audience thinks. You must understand what concerns them. In order to solve their problems, you've got to know what they are. The solution to those problems will be the product you are writing about of course. The job you have is to convince them why the product solves their problems, how it will make their lives better, and why they need to act now.
Do not underestimate the value of a striking headline. You need to spend a lot of time polishing the headlines you end up with, experimenting with different words and phrases. The headline will determine whether your audience reads the text or moves on to a competitor. Even if you're advertising an amazing product, it won't be recognized unless the words you use in your headlines stops the reader and compels him to continue reading.
Next in importance to the headline is the first sentence in your text. You have stopped the reader with the headline and convinced her to read more. You don't want to lose her with some convoluted introductory sentence. You should keep it straightforward and give the reader real information. The purpose of this sentence is to let the reader know her problem can be solved. The rest of the text should be designed to convince the reader you know how to do that.
Don't make outrageous claims you can't back up. When you are writing about things like supplements, the reader is going to be looking for legitimate proof of the benefits. Testimonials are fine, but not sufficient to compel the consumer to buy. Scientific studies and other evidence, presented in a realistic manner, can tip the scales enough to convince your reader to purchase.
First you have to figure out who these consumers are. You may have to dig into the demographics to do the research. It could be that there are multiple profiles who are interested in these products for a variety of different reasons.
You should check out blogs to find out why people believe in the supplements they take and how they think the supplements make them healthier. If you have a business client in the market, he may have conducted surveys already. If he will share the results with you, you will get a lot of good information from them.
Good copy is always conversational. You have to write the way you talk to friends and colleagues. The language needs to be straightforward and easy to understand. You don't want to sound preachy or superior. Good writers break the rules of sentence structure all the time. You can do this, without abandoning good grammar, in a way that gets your point across.
You need to know how the target audience thinks. You must understand what concerns them. In order to solve their problems, you've got to know what they are. The solution to those problems will be the product you are writing about of course. The job you have is to convince them why the product solves their problems, how it will make their lives better, and why they need to act now.
Do not underestimate the value of a striking headline. You need to spend a lot of time polishing the headlines you end up with, experimenting with different words and phrases. The headline will determine whether your audience reads the text or moves on to a competitor. Even if you're advertising an amazing product, it won't be recognized unless the words you use in your headlines stops the reader and compels him to continue reading.
Next in importance to the headline is the first sentence in your text. You have stopped the reader with the headline and convinced her to read more. You don't want to lose her with some convoluted introductory sentence. You should keep it straightforward and give the reader real information. The purpose of this sentence is to let the reader know her problem can be solved. The rest of the text should be designed to convince the reader you know how to do that.
Don't make outrageous claims you can't back up. When you are writing about things like supplements, the reader is going to be looking for legitimate proof of the benefits. Testimonials are fine, but not sufficient to compel the consumer to buy. Scientific studies and other evidence, presented in a realistic manner, can tip the scales enough to convince your reader to purchase.
About the Author:
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