The Tortoise Website

The Tortoise Website
Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Sunday 9 July 2017

Should Website Design Companies Place More Emphasis On Content?

By Arthur Williams


There are numerous factors that go into the work that web design companies are responsible for. One of the most important, especially as of late, is written content. When words come together in order to create copy that visitors would like to read, the results are nothing short of tremendous. Why do the aforementioned companies focus on content, you may wonder? Hopefully the following information sheds some light on the matter.

For as long as I can remember, websites have had a number of bells and whistles to take in. Everything from animated backgrounds to colorful images were great for the time, but have not aged well at all. In fact, by using the Wayback Machine to look at old Angelfire pages from the late 90s, it's clear that web design companies have taken simpler approaches, and for the better. Content is at the forefront, and it has many forms.

When developing a website - and the likes of Lounge Lizard will tell you the same - a blog section should be present. One of the reasons for this is that search engines across the board place more weight on blogs. After all, these sections are designed to both showcase content and facilitate its creation. Without a blog, it's unlikely that a site is going to rank as well as a company would like it to.

Content goes a long way in terms of SEO as well. A surefire way for your website to attract people is to have it rank, not only on Google but a number of other search engines that people use on a routine basis. SEO entails work, to say the least, even beyond selecting keywords and plugging into blog posts. If you're committed to the process, not to mention willing to put in months, if not years, of work, better rankings will show themselves.

Have you been struggling on the web design front, either for ranking or some other purpose entirely? This might be due to a lack of high-quality content, which is needed in order to make any website stand out. Hopefully the information provided earlier has given you a better understanding of content and, more importantly, its importance to the creation of a website. Content creation is an ongoing process, meaning that you must commit yourself to it.




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