The Tortoise Website

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Thursday 9 March 2017

Why Does Long-Form Content Matter For Long Island SEO?

By Arthur Williams


If there's one thing that can be said about search engine optimization, it's that it cannot be easily done without writing. Content creation is one of the hallmarks of any Long Island SEO company, but what you may not know is that there are right and wrong ways to do it. One of the most effective ways is long-form. This form of writing matters and if you're curious to know why this is, the following details should prove to be insightful.

Content is what Google, as well as other search engines, crave beyond anything else. The more original work that you put forth, the more likely it is that you'll get noticed, which tends to result in higher rankings. However, knowing how to format it is crucial, which is where long-form content comes into play. With more material comes a greater wealth of potential, which I'm sure companies like fishbat will be able to attest.

The way that long-form content is presented must be taken into account, too. Let's say that, for the sake of argument, that you spent an hour or so typing up a thousand-word document about your products or service. You're not going to want to send it all out at once, seeing as how it's not easily digestible for most people. Fortunately, this is where content posted in smaller sections can prove useful. This is a process that your local Long Island SEO company can help with.

One of the reasons why blogs have become so popular is due to the fact that their posts aren't exactly long. As a matter of fact, they're only about a few hundred words each, which is more than enough for the average reader. When the reader in question doesn't have to spend much time digesting every last syllable, it makes for a more pleasing experience. More up-and-coming writers should be aware of this.

Anyone that works in the realm of Long Island SEO will agree that writing matters. With that said, there are certain ways that it should be done so that rankings improve. Needless to say, this is where more of a long-form focus can prove useful. This is true for not only blogs, as discussed earlier, but official websites as well. The more that this form of writing is utilized, the better the results will be from an SEO standpoint.




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