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Tuesday 23 December 2014

The Basics Of Sustainable Digital Printing

By Stacey Burt


Over the past several years, the importance of environmental issues has ebbed and flowed. During the depression years, it fizzled out but has been seeing a comeback in the public consciousness. This also includes the print, publishing and communities. Therefore, there is not a better chance of learning the basics of sustainable digital printing than this.

Digital printing can be expressed as the transfer of a digitalized media from a storage device directly into various forms of media directly. This process has eliminated the need for rudimentary extras such as printing plates, repulsive oils and the rubber blankets used in the older lithographic and letterpress systems such as offset printing.

Sustainable Green printing has emerged as a trend where more and more people are taking up using ecologically friendly materials in their printing jobs. Companies have reacted to this need an there has been production of better printing stationery as well as printers which use laser jets and ink jets which have proven to be more Eco-friendly.

People are continuously undertaking to preserve the environment. The various companies in digital print are also feeling the need to follow suit and design products that would auger well with their clients. Some of the initial steps most have taken is changing to production methods that use recycled, biodegradable and renewable materials such as recycled paper and vegetable inks.

The use of less paper in printing tasks should also help. There are lighter and more compact paper readily available in the markets today. This weight factor, plus the size are considered to save a lot in terms of wastage. Designers and printers have discovered that by just clipping away a section of paper will save up to 1000 sheets per book.

Producers of packing materials have also joined the bandwagon and are now producing packaging material that can be re-purposed and reused in interesting and functional ways. Some products come with instructions on how to turn the cardboard packaging that comes with them into other uses. These may include bird houses, play chairs, and light bulb holders among others.

The digital printing field has borrowed a leaf from their engineering and architectural counterparts and adopted their own version of modular building. They have adopted it as modular design. Modular design is involved in creation of customized solutions with standardized and prefabricated materials which are easy to repair and update as well as recycle.

Fonts have also been a decision factor in this printing circles. Product designers are being seen to have a shift towards font faces that are not only elegant but easy on the eye in terms of reading. The font type should also be regarded as ink efficient for it to be acceptable to use especially in packaging and promotional material.

Digital printing is set to revamp the printing industry, as well as have an effect on the way designers, promoters, marketers and packaging companies perform their roles. Digital printing is not only taking up ecologically friendly methods but also changing the way it performs to ensure sustainability of the same. This may be an attempt to prove critics wrong or a genuine attempt at futuristic progress.




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2 comments:

  1. Thanks for the post. I like to order my receipt books Australia to be printed in online printing services in Australia for many reason. One of them is, it is very easy to order and you can do it anytime and you can choose the design according to your own wish and after all the quality is always standard.

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  2. Sounds simple to read! The focus on the topic is full time and really awesome at the concept. Thanks

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