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Sunday 18 May 2014

A Sustainable Digital Printing Insight

By Minnie Whitley


Over the last few years, the public awareness has been taken hold of by the issues regarding sustainability. Just like other processes in industries, printing takes in energy and resources and later releases waste as by products. In this matter need to reduce the consequences of the procedures and ensure a sustainable digital printing is maintained will be worth of putting in mind.

In an aim to ensure the adoption of environmentally friendly practices a lot of pressure has been pressed on the printing industry. This has been as a consequence of print purchasers becoming shrewd on supporting suppliers and those providing that have already set their focus on sustainability. The result of the latest view on electronic media having more sustainability as compared to the paper and print has seen attention drift slowly from it.

When production turns on, it is worth noting that neither the digital nor the conventional can claim superiority in environmental friendliness. Whereas the offset has taken up measures to clean up its effects of harmful chemicals while also minimizing its production on waste, the digital one is bringing up issues concerning specific consumables that are used specifically the inkjet which alerts an alarm on its capability to get recycled. It is well proven that that several ways of printing have an impact that concerns issues on the environment.

The digital technology has a lead in having a better place of removal of waste, disposing consumed paper at production and having the capacity to economically print only enough for interested recipients. This differs with the bulk print and issue approach of conventional that sees many prints going into waste.

Over the past couple of years, environmental concerns were a matter of coming to terms with the laws and principles of the country. Currently this has changed in many ways as interventions by the government has been unsuccessful in keeping up public demands, print customers and also their desires that have resulted to the industry adapting to environmental sustainability.

The printing industry has for a long time been a victim of environmental concerns. Printers have for a long period had to comply with environmental regulations due to its emission of solvent, effluent that contaminates underground water, paper waste among other things that involve complex industrial chemicals and toxic metals that are in most situations have to be collected and sent to specialized treatment areas.

A survey that was done in March 2011 to find out peoples opinion on whether digital printing was environmental friendly over the conventional one resulted out that, most people perceived the digital one being environmentally friendlier. Most chose it due on the case that it prints the required amount only.

Sustainability being in frequent cases being a reaction to the needs of the client can also be used proactively to differentiate a single print firm from the other. A sustainable operation is usually in most circumstances a sustainable practice.




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