The Tortoise Website

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Friday 14 March 2014

Useful Advice For Your Article Marketing Endeavors

By Lhealyn Rose Tibet


Businesses always need different ways to get their message out there to attract more people to purchase a good or a service from them. Article marketing is one of the marketing techniques that these businesses use. This article is full of effective and easily applied article marketing advice.

You need to entertain readers with your content when writing promotional articles. Use a casual style -- be warm and friendly. Use layman's terms when writing about technical and difficult to understand topics. Boring content will turn readers away.

Blogs are an excellent tool to build your leadership in your industry. Let your personality shine through on your blog by posting thoughtful, humorous articles that show your readers a softer side of you. By focusing your articles on the latest trends and developments in your industry, your visitors will know that you are competent, knowledgeable and diligent.

Posting fresh content with regularity is important. Search engines base how often they check your site on how often you post new content. The more new content you post, the better!

Generally speaking, your articles are accessible on the web for an indefinite amount of time. Consequently, there is always the possibility that they will continue to drive traffic to some degree. Articles can even advertise other articles, creating a great positive feedback loop that results in more readers.

Successful article marketing focuses on providing quality content at regular intervals. You readers will keep coming back if there is a steady amount of useful content on your website. The more you write the easier it will be for you to produce information on a regular basis.

Internet marketing and SEO are valuable strategies to implement when you begin your article marketing venture. Learn about these topics to ensure your articles reach the greatest audience. Simply publishing your work won't cut it. Keep your approach direct, and keep your goal top of mind.

Make sure that your paragraphs include between three and five sentences each. It is also important that the article have a word count between 500 and 700 words. Most article directories follow these criteria. A blog post may be somewhat shorter; keep each post between 300 and 400 words.

Promote another article in each one you write. Place a link to a previous article in the article you are currently working on. This is especially effective if the article being linked is related to the current article. Don't be afraid of talking yourself up!

Make your article content enjoyable to read. Do this by creating a warm "conversation" in your articles that feels much like a great conversation among friends. This technique keeps your article light and friendly instead of stuffy and boring. Be your readers' friend by sharing with them your passion for the topic at hand.

Make a splash with your introductory page. Have a great opening to anything you publish on the internet. Use whatever means you can to attract the attention of readers and keep them there reading. The opening is what will draw in your readers. A good opening means a reader who sticks around and clicks into your website, while a poor opening means a visitor who just leaves.

Always keep your article to one page or less, and never let your article span more than one page. This is tempting to do, because of the fact that more webpages means more space for advertisements and more opportunities for search engine optimization. However, the irritation and exasperation that visitors experience when they try to read articles that span multiple pages override these advantages. At the very least, include a prominent link in your article that lets readers see the whole thing on one page.

Article distributors or directories are a great way to get the word out about your content. Since these services automatically submit your pieces to numerous directories, they can be real time savers. Quality article distribution services cost money, so do a cost-benefit analysis to determine if the service is worth it to you.

Most of us would be happy to have a solid stream of extra income pouring into our bank accounts. If you're tired of missing out on opportunities to grow your business, it's definitely time to try out the tips you've just read.




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