The Tortoise Website

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Sunday 11 November 2012

Internet Article Marketing Demands New Abilities From Writers

By Conrad Oconnorton


Internet article marketing is an exciting new aspect of economic opportunity. At a time when old activities such as car manufacturing and book publishing are beginning to resemble the cumbersome shapes of prehistoric animals many people are turning to the Internet for survival ideas. What they find is complex technology that looks promising if it can be implemented effectively.

There are many new writing opportunities on the Internet but writing as an activity and skill needs to adapt in order to survive. Writers in English have many advantages because the language is dominant on the World Wide Web. However, authors in English have been slow to take advantage of many opportunities that have evolved in recent years. Instead they have tended to adopt disapproving attitudes, suggesting huffily that books are quite above technology.

Literacy and numeracy are often at odds. People who are good at words tend to defer to mathematicians and scientists when it comes to numbers. When computers came to the forefront of the intellectual environment many literate people tended to stand back nervously, assuming that mathematicians and scientists would be the ones to assume prominence.

It may be gradually dawning on authors that the future of writing is article marketing on the Internet and that the future is bright. Old industries such as the print media and book publishing are experiencing difficulties due to the fact that readers are turning to screens to read both articles and e books.

Novels may now be written with many literary devices implemented mechanically so that quality novels are prolific. However, when so many good books jostle for time and attention marketing assumes greater importance. No matter how well written a book may be if it is not seen as relevant it will not be read by many people.

Faced with declining demand for their traditional products, professional writers might turn to internet article marketing. Articles written to certain specifications are in great demand from website owners who need original content on their sites in order to render them relevant to search engines. They can also be packaged into e book anthologies and sold under private label rights.

In fact the need for quality relevant content seems to be growing rapidly. Well written articles can attract visitors and customers as the scent of flowers lure bees. As people realize that the future of writing is on the Internet many have taken to publishing their own websites. Once these are up serious writing is necessary in order to keep them alive and many owners lack both the skills and the time to create sufficient articles for themselves. An obvious option is to purchase the necessary texts.

With Internet writing in the hands of so many people with few literary skills debate might arise around the quality and purpose of writing. Article buyers want what is called 'informative' writing. Personal opinion, negativity, narrative and humor are frowned upon. Relevance is of great importance and is interpreted as that which search engines will identify through key words and phrases. Internet article marketing seems to have a role to play as the arbiter of what writing will become.




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