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Saturday 13 October 2012

The Future of Newsprint - The Beginning of the Incredibly Affordable Short-Run Newspaper

By Patrick J Carson


There isn't any question the newsprint business is suffering. Various newspaper printing businesses are going bust at a mind boggling rate. Most put the blame on the Internet, and some attribute leadership. Overall every person knows that the business is in an upheaval. The business structure used for more than a hundred years isn't really functioning these days. Could there be a different sort of business plan? The most important newspaper printing plants around the world are frantically in search of a solution to this challenge. Until now, the heads of the sector have not yet come up with any good solutions.

And so, is newsprint about to become extinct? Are the last days of the newspaper at hand? Is newsprint about to go the path of eight-track audio tapes? Is it going to develop into a nostalgic cognizance prompted by uncovering yellowed newspapers at the rear of a shed while in an occasional past due spring cleaning?

Definitely not.

A myriad of people on a daily basis continue to read a newspaper, and the "niche" newspaper is booming. It's not that people today don't like to read hard copy; it's the fact that the public would like to read particularly on subject matter that keep their interest.

The day-to-day newspaper at one point would give us our day by day breakdown of news and information. Lots of people used to look at them from cover to cover in the mornings while drinking a cup of coffee, or at night while sitting down on the couch. Today, the internet has replaced this, and it fits best within our demanding daily activities. Daily newspapers are still read, but only for an average of a quarter-hour at a time.

Remarkably, billions of dollars are invested on publications, brochures, newsletters and sundry similar periodicals that folks still can take using their hands. They enjoy being able to read while perusing with a beverage, lunch or even more intimate spots (dare I say it...the throne?).

Newsprint remains essentially the most cost-effective print media in the world. It's not that printers need to be put out of business. They have to alter their business, and conform to the market trend that's transforming around them.

Historically, a CMYK newsprint web-press has depended on the necessity for multi-page newspapers to be printed in the hundreds of thousands day by day, weekly or on a monthly basis. That has been the plan for over 100 years. That is the design which every printing company has implemented without question from roughly its development.

That method is history. That plan is worthless. That design needs to be packed away -- perhaps in the garage. This industry needs to comprehend the future, and adopt the hints of evolution which is happening all over.

Expressly, niche, short-run newspapers are definitely the future of newsprint. They are the future for men and women, for small businesses and establishments, as well as for everyone. These represent the only sensible path for the survival for one of man's greatest inventions -- man's original social network:

The newspaper.




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