The Tortoise Website

The Tortoise Website
Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Friday 17 August 2012

Copywriting Tips For People Who Love Words

By Reed Slidell


Did you know that a lot of people are earning from SEO writing and writing copies online? The job is getting more and more popular and some people have even left the 9-to-5 grind to become a web writer full time. If you have been wondering whether you can do the same, then this is for you. In the following, we will enumerate some copywriting tips on how to become a better writer online.

First, learn how to write on a personal level. This doesn't mean being overly casual though. It just means that if you were trained in print media, you must set aside the formal and technical "culture." Online writing is friendlier. Obviously, you can't be friendly if you are too formal and technical.

If you are selling something, it is important to make the readers feel that you are indeed talking to them. Hence, when you write a copy online, you use the pronoun "you" many times. This is to engage the readers on a one-on-one conversation. Formal and technical language won't get you this.

Second, keep it short and simple. You must have heard the acronym KISS for this pointer. But really, you must keep it short and simple. Online readers are always in a hurry and they have a memory span as short as a goldfish' (if it even has memory). Hence, you really ought to master brevity. Let the lengthy paragraphs belong to the novelists.

Three, get to the point quickly. This is absolutely one of the most important copywriting tips you must keep in mind while working on any write-up. As mentioned, online readers don't have a lot of time so cut through the chase and never practice "delayed drop." Web surfers aren't fond with a lot of teasing and leading. They want to get everything ASAP.

Fourth, use repetition. Young kids learn through repeating a sound or a word again and again and again. Readers will also remember what you tell more easily if you repeat them. Bear in mind that they will likely go through your article just once and never again. It's your job to make sure that even if they read you just once, they already got your whole point. If something is worth saying, say it again! Now, don't you think that also serves as one of the most fantastic copy writing tips?

Five, always funnel things toward the benefits of choosing you (or what you are offering). As a copywriter, you are likely going to create articles that will sell or promote something. It is important that you standout and successfully thrive in the competition. Always concentrate on the benefits and not the features of what you are offering. This will make the readers realize why they should choose you over the others.

These are the copywriting tips that will equip you to become a good web writer. Again, if you have the knack for weaving words, there's no reason why you shouldn't give earning from it a try.




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