The Tortoise Website

The Tortoise Website
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Saturday, 2 March 2019

Important Long Island SEO Questions Regarding Written Content

By Paula Hess


Anyone that is experienced in Long Island SEO will tell you that writing plays a pivotal role in how websites rank. Without content, it's unlikely that businesses will see the visibility they're looking for on Google, Bing and a host of other search engines. Are you a business owner that has invested in written content, but isn't seeing the returns that they expected? Here are a few questions worth asking, as you may find the answers useful.

"What topics are best for SEO content?" It depends on the clients you're working with or the industry that you specialize in. Let's say that, for the sake of this piece, that you work in travel. Maybe you'd like to create content that touches on the best places to go on vacation, or perhaps the best ways to reduce airfare for extended trips. Whatever the case may be, you should know that there's no shortage of topics that can help create SEO content.

"How many words should be included in SEO content?" Word count is another trait that's difficult to gauge, according to names like fishbat.com, mainly because everyone has different ways that they create content and express viewpoints. However, search engines place more emphasis on valuable content, which typically goes to 500 words and above. It's unlikely that you will be able to touch on your points in fewer words, but don't feel like you must pad out your content, either. Word length isn't the only SEO factor to consider.

"How many links can I include in my SEO content?" You should include only the links that you need. Years ago, it was common for written content, designed with SEO in mind, to feature countless links. The problem with this strategy now is that search engines have become more sophisticated. More links don't necessarily equate to better rankings, so be mindful of the links that you include. If you incorporate fewer links, your chances of ranking will actually be better.

"What's a good number of written pieces that should go out each week?" One of the cardinal rules of writing for SEO is that there shouldn't be a drought. If you go for several weeks, or even months, without publishing new work, it can hurt your rankings. This is one of the reasons why you should focus on publishing one or two pieces, at least, per week. Whether it's on your own website or a third-party platform, regular content creation is essential.




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