The Tortoise Website

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Click on image to go to Author website. "THE RACE IS NOT TO THE SWIFT." Eccl. 9:11

Wednesday, 27 February 2013

5 Ways to Find New Readers for Your Articles

By Ryan J James


Once an article of yours gets published on the internet, you simply sit back and collect your Ad-sense earnings as they roll in, right? Not quite - getting the article published is only half the battle. You now need to share your wisdom with the rest of cyberspace. All things considered, wouldn't the world be a much better place if everybody could read your article and truly appreciate your true brilliance? If you follow these tips, you will increase your readership.

If you have a chance to talk with an experienced author, they will tell you in confidence that they are earning between $0.25 and $2.00 per month for each "search engine optimized" article in their portfolio. This is a numbers game, and it is essential that you understand the direct correlation between the number of people readers and overall profitability. To be honest, you can expect to bring in roughly $15.00 per 1,000 views with Google AdSense on average. The interesting part of that statistic is that you can convert the earnings of other authors back to traffic. For example, if you hear that an article earned $1.00, it tells you that the article probably had approximately 66 page-views. That is a decent number for a person who has not researched their keywords, not independently promoted their articles and not tried to monetize their articles/posts with affiliate leads.

To be as transparent as possible - to earn money from advertising, your articles need traffic.

After I get confirmation that an article has been published, I do all 5 of the following suggestions:

1. If applicable, it does not hurt to update your previous articles with a link to your newest article. The key is that the link be natural and not crow-barred into your old posts. If done effectively, it helps a reader find related your content, which increases the probability they discover something they enjoy and would recommend to others. For example, I wrote an article on "Classic Bollywood movies" (which I wrote because keyword had good search volume). In this article, I said that Bollywood stars were India's equivalent of Brad Pitt or Johnny Depp. When I wrote that line, I had planned to write subsequent articles on these two actors. Once the articles on Depp and Pitt were written, I went back and updated the original Bollywood piece.

2. Some article hosting sites will feature authors and articles. If your article host has this, it is worth your while to apply for a feature. I am an author on InfoBarrel and submit every one of my articles as a potential feature. So far, roughly 40% of my work is being showcased on InfoBarrel's front page.

3. Create a regularly recurring auto-tweet about your new article on a product like Tweet Adder. If possible, include the twitter handles of famous people who might be interested in the subject and retweet your article. This happened to me once - I wrote a piece about Howard Stern and his re-tweet generated nearly 10,000 views within 24 hours.

4. For each article that you write, update your Google AdSense account as soon as it is published. AdSense will track each URL address, which you can use to track both the income and the number of viewers each day. Over time, you will start to realize that certain article types out-punch their weight when it comes to revenue while the ones you assumed would do well can sometimes fall flatly. This is valuable in your evolution as an author. From the main Google Adsense page, go to 'My Ads', then 'URL Channels'.

5. Feed the article to your social media (StumbleUpon, Facebook, Pintrest, etc) so that as many people as possible know about your article. In Point 2, the use of Twitter was discussed.




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