The Tortoise Website

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Monday, 12 November 2012

Find Success Through Great Email Marketing Ideas

By Daniel Will


Maybe you have tried email marketing, but haven't seen the results you had hoped for. Are you confused as to where to start with regards to email marketing? This is the place to help you! This article contains the information you need to put together some of the best emails possible to obtain success with email marketing.

Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! Having erroneous emails that simply bounce back will just waste your time and effort. Doing so is a time waster!

Always obtain a customer's permission before you start sending them emails. Unsolicited emails are frequently unread or filed in a junk filter. In addition, you run the risk of mass "opt outs", meaning that consumers won't continue to receive your emails and the time spent on your marketing project will have been wasted.

Always proofread your emails carefully before sending them. Emails can be written quickly and neglecting to proofread happens often. Really, it's only an email, right? Not even close! It is vital that your email marketing have a professional, polished appearance.

Short, concise emails are the best marketing tool you can use. No one wants to read a lot of text about your products or services, so keep it to a minimum. They won't really care about what you're saying when it gets to the point that it's boring them. Make your point quickly and allow your reader to move on.

Occasionally mix up your format for a more personal touch. For instance, you may consider using plain text, rather than HTML. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.

A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. This may appear like an unnecessary extra feature, but this can, in fact, ensure that only those who sign up who are genuinely interested and this eliminates trouble for your company.

Email marketing is about getting people to buy your products. Your emails should bring readers a bit closer to actually buying. Many times this is done in email campaigns by enhancing benefits of older products or showing off a new, special promotion.

Marketing can be simple and successful when you develop the right email marketing techniques and launch your campaign properly. By reaching out to your customers or clients, you can boost your profits by building a relationship with the people you want to reach. Use the tips in this article to build a solid email marketing plan to drive sales through the roof!




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